Hair Salon Defends Domestic Violence Ad, but Apologizes Too

Advertiser promises donations to a women's shelter


A hair salon in Edmonton, Alberta, is getting quite snippy this week following international outrage (OK, outrage in the U.S. and Canada) over a new ad that features a woman with a black eye getting a diamond necklace from her partner. "Look good in all you do," says the ad for the Fluid salon—a somewhat ambiguous suggestion which, to its detractors, implies that it's OK to get beaten up as long as your hair remains pretty (or judging by the photo, maybe a little bushy on the sides).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in