Guinness Profiles the Compton Cowboys of L.A. in Its Latest Stirring 'Made of More' Ad

From AMV BBDO and Henry-Alex Rubin

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AMV BBDO London and acclaimed director Henry-Alex Rubin have developed new advertising for Guinness that profiles the Compton Cowboys, young men who’ve managed to break the cycle of violence and fear in hardscrabble South Central Los Angeles.

They’ve added purpose and meaning to their lives by caring for horses. In turn, the guys serve as beacons of hope for others as they ride, sometimes 10 abreast, through the neighborhood.

The story is extremely well told. Rubin, who directed last year’s lauded “Evan”

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