The growing ‘Sideways’ cult

It came as no suprise to us that pinot noir sales are up thanks to Sideways. We saw the movie twice, but even the first time around it made us want to a) drink lots of wine and b) flock to California wine country. It was something about how the camera soaked up the Santa Ynez Valley, and how the characters in turn gazed admiringly at glass after glass of pinot noir. All this and witty, cutting dialogue spoken by actors who resemble real drunken losers.