Grey Uses the New Facebook Poke to Create Self-Destructing Ads for Lingerie

Onetime clip for onetime sale

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Facebook has redesigned its Poke feature to allow people to send their friends video clips that self-destruct 10 seconds after opening. "Hey, that would be great for safe sexting!" you probably thought immediately. So, it shouldn't come as a shock that the first advertiser to use the new Facebook Poke is a lingerie company.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...