Grey Poupon Only Accepting Facebook Fans With Good Taste

App scans your profile to see if you qualify

Pardon me … do you have any sophistication? Grey Poupon wants to know as it returns to mass-market advertising for the first time in 15 years—with a campaign from Crispin Porter + Bogusky themed "Spread good taste." A major part of the initial work is a Facebook campaign that allows only "classy" people to like the brand's Facebook page.

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