Great moments in copywriting, part one

There are things that invite ridicule, and then there are things that invite ridicule to grab it by its shirt collar and slap it around a bit. This ad belongs to the latter category, and to a third category more Freudian and disgusting. The best I can figure is that Andrew Dice Clay, disillusioned after years of sucking at comedy, found work in marketing. Maybe he did this one, too. UPDATE: Or maybe McDonald’s is ahead of the game here. The March 2007 cover story in Wired is about snack culture.

—Posted by David Kiefaber