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Aaaand … action! This clever print campaign from Leo Burnett Tailor Made in Brazil vividly captures how Lemonade Films creates "great movies" on "tiny budgets."
The work, a bronze Lion winner at Cannes, shows scenes from three different types of films: "War," "Drama" and "Erotic." In each case, what's taking place inside the camera's viewfinder looks glossy and expensive—a soldier crouches over his fallen battlefield comrade, a farm-gal kisses a horse's snout, and a middle-aged dude ogles a pole-dancer.
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