Grainy Footage Reveals Draftfcb's Unorthodox Training Methods

Long has it been wondered: Where do Draftfcb creatives get their ideas? And how are Draftfcb account people so adept at dealing with clients? Thanks to the two videos below, we have our answers. It seems the creative process involves placing staffers in a "centrifuge for ideas" and extracting their insights in liquid form, before sending the workers back—wobbly but unharmed—to the creative department. The account folks have it even rougher. They're forced to scale and balance a giant, rickety, unstable "testing apparatus that simulates the client-agency relationship."