Got Sexism?

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Today's deep, patient sigh goes out to the California Milk Processor Board and Goodby, Silverstein & Partners for their new "Got milk?" campaign positioning milk as a cure-all for the grab bag of unpleasantness known as PMS. They tried this once before, in 2005. The new campaign is called "Everything I Do Is Wrong," and with headlines like "We can BOTH blame myself" and "I apologize for letting you misinterpret what I was saying," it presents women as more uncontrollably irrational than ever before! The print ads send you to a Flash-heavy microsite (how quaint!) that tracks the global...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in