Google Translate Totally Fails Foreign Couples Trying to Say Their Wedding Vows in English

ElaN's latest fun stunt

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

Dearly beloved, we are gathered here to join these couples in holy matrimony. And to compare ElaN Languages with Google Translate when it comes to translating international couple's wedding vows, written in their native languages, to English. 

In this amusing campaign for ElaN, from J. Walter Thompson Amsterdam, three real couples—not actors—ran the vows through both online translation tools, and read the results in English at their actual ceremonies. The translations were derived from Hindi, Portuguese, Spanish, Polish, Dutch and Norwegian. 

One shoot took place at a wedding, one during a rehearsal and another at a renewal of vows.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in