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Life is like a Rubik's Cube, says Google.
A new ad pays homage to the classic puzzle game by featuring its Hungarian inventor, Ernő Rubik, and by leveraging the toy as an ambitious metaphor for the importance of cultivating problem-solving skills among the species's next generation of potential geniuses.
The commercial's rah-rah voiceover, including use of nonwords like "awesomest," occasionally turn an otherwise smart message into the potentially off-putting sort of smarm that is often a hallmark of contemporary techno-enthusiasm.