Google DeepMind cofounder Demis Hassabis and A24 partner Scott Belsky said that AI will enable more “creative risk-taking,” while speaking on stage at Cannes Lions after announcing an intriguing partnership.
Google is investing about $75 million in A24, the buzzy studio behind movies including Marty Supreme and Backrooms, to develop AI-powered tools for filmmakers. The partnership has already provoked backlash from some creatives, including filmmaker Justine Bateman, who called the partnership “disappointing” and antithetical to human artistry.
After forging AI partnerships in scientific research, Google DeepMind is now eyeing the creative industries, Hassabis said.
“I’ve always loved the film industry… and I love everything that A24 does.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
