Goodby, Silverstein Turns Its Entire Building Into a Declaration of Gay Pride

S.F. agency celebrates DOMA, Prop 8 rulings

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Not just brands but ad agencies, too, are marking the historic Supreme Court rulings on DOMA and California's Prop 8. As you can see above, Goodby, Silverstein & Partners turned its own office building into an out-of-home display—a rainbow to celebrate gay pride. A young senior communication strategist named Krista Miyashiro came up with the idea, and Jeff Goodby and Rich Silverstein "immediately jumped on board to make it happen," the agency tells us.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in