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GoldieBlox is back with a charged ad aimed once again at tackling sexism in children's toys.
The spot, which is structured much like Apple's famed "1984" commercial, features young girls decked out in all manners of glitter and pink (you know, "girly" things) lining up to grab perfect Barbie-like dolls while a "Big Sister" drones, over and over: "You are beauty, and beauty is perfection."
What is it about Orwellian spots and hammers? Why is smashing things to smithereens so satisfying? Anyway, you can guess the ending.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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