Godiva's New Box of Chocolates Will Be Gifted 4 Times, Thanks to Some Clever Packaging

Here's a neat product from Godiva that bakes generosity right into the packaging. McCann New York worked with the Belgian chocolatier to create "The Box that Keeps Giving." It's a kind of Russian nesting doll style box. When you open it, there are two boxes—one to keep, and one to give to someone else as a gift. When the second recipient opens his or her gift, there are two boxes in there, too—one to keep, and one to give. And so on. See how it works in this video. It's delightful when product packaging can somehow embody the spirit of a brand—and perfect for Godiva, for whom gifting is such a huge part of the business. And it's great timing for the holidays, too. The special-edition product will be available in select Godiva stores across the U.S. this holiday season. There was also a launch event in Rockefeller Center at the tree lighting ceremony on Nov. 30. CREDITS Client: Godiva Nagisa Manabe – Head of Marketing and Product Development North America Cheryl Brooks - Director Marketing Services at pladis Global Judith Rubin - Director, Global Consumer Insights Samantha Landman – Marketing Manager Christina Roperti – Manager, Pubic Relations Robert Koch - Visual Merchandising Manager/ Visual Planner Agency: McCann New York Eric Silver – North American Chief Creative Officer Tom Murphy / Sean Bryan – Co Chief Creative Officers, New York Lizzie Wilson – Senior Art Director Tali Gumbiner – Senior Copywriter Tori Nygren – Copywriter Nathy Aviram – Chief Production Officer Deb Archambault – Senior Integrated Producer Alexis Mead – Senior Integrated Producer Olivia Heeren – Group Account Director Megumi Sasada – Account Supervisor Leah Kennedy - Project Manager Cares Mason – Project Manager Steve Zaroff – Chief Strategy Officer, North America Julianna Katrancha – Group Strategy Director James Stevens – Strategist David Mashburn- Co Design Director George Katz – Co Design Director Ethan Buller - Senior Designer Shelby Hipol – Designer Nel Sparkman – Junior Designer Sebastian Savino - Original Content Producer Eric Perini - Original Content Producer Brett Berman - Original Content Producer Eric David Johnson – Executive Integrated Music Producer Dan Gross – Music Producer Sam Belkin – Music Coordinator Production Company: 1stAveMachine Partner/Executive Producer: Sam Penfield Executive Producer: Peter Repplier Directors: Becho Lo Bianco & Mariano Bergara Production Manager: Sara Ireland Associate Producer: Stefanie Carrano Director Of Photography: Robert McKenna Post Producer: Karen Lawler VFX Supervisor: John Loughlin Flame: Bryan Rosenblum & Matt Monson Color: RCO Colorist: Seth Ricart Color Producer: Sheina Dao Partners Coeur Noir Specialty Printers Cultech, Inc. - Autajon Group

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Godiva's New Box of Chocolates Will Be Gifted 4 Times, Thanks to Some Clever Packaging

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