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The Ad Council and director Bo Platt make a potent, straightforward case for getting a GED: It
can help break down barriers and lead to better jobs. Offended wait-staff,
grocery-store workers and parking-lot attendants can send complaints to DDB,
which crafted the spot and implies that such jobs generally suck. They do,
of course, but folks filling such positions probably don't appreciate the
reminder. Also, with the employment market tighter than an HR director's
belt, GEDs might not pay the way they used to.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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