Global Warming Targets Its Enemies First in New Ad

Climate change 'doesn't need you to believe'

"Combustible," an amusing online video for the Global Climate Change Initiative, shows a loudmouth big-biz type on a city street yacking into his cell about how global warming's a load of bunk, even as he bursts into flame and disintegrates into a smoldering pile of ash. Ah well, these days if you want to smoke, you've got to step outside. The message: "Climate change doesn't need you to believe in it." The spot was created pro-bono by New York agency Realm. Via Fuel the Future.


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@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
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