Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
"Combustible," an amusing online video for the Global Climate Change Initiative, shows a loudmouth big-biz type on a city street yacking into his cell about how global warming's a load of bunk, even as he bursts into flame and disintegrates into a smoldering pile of ash. Ah well, these days if you want to smoke, you've got to step outside. The message: "Climate change doesn't need you to believe in it." The spot was created pro-bono by New York agency Realm. Via
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in