Give blood, and be slightly less of a bastard

Door Number 3 in Austin has done some ads for the Blood Center of Central Texas. The idea is, you're sometimes a bad person, so why not "redeem yourself" by donating blood? The spot above is truly amusing, and I agree wholeheartedly with Adweek's Mark Dolliver that the work provides a creative transfusion (ha!) for the category. Here's the thing: People who behave like the guy in the elevator don't care about "redeeming" themselves. They're certainly not going to give blood to atone for something they're not sorry they did in the first place. They're jerks. I know, because I wouldn't have held the door for that woman carrying the boxes either. If you can't take the heat, grandma, it's time to retire! The gang from Door Number 3, however—recent BrandFreak guest bloggers and general salts of the earth—would never be so cruel. And once their reputation grows for making this commercial, plenty of doors will open for them. As long as they don't try to ride the elevator with me. See more spots from the campaign here.
—Posted by David Gianatasio