Give blood, and be slightly less of a bastard

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Door Number 3 in Austin has done some ads for the Blood Center of Central Texas. The idea is, you're sometimes a bad person, so why not "redeem yourself" by donating blood? The spot above is truly amusing, and I agree wholeheartedly with Adweek's Mark Dolliver that the work provides a creative transfusion (ha!) for the category. Here's the thing: People who behave like the guy in the elevator don't care about "redeeming" themselves. They're certainly not going to give blood to atone for something they're not sorry they did in the first place.



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