Giant Sexting Emojis Welcome a Condom for Threesomes in MTV’s ‘Sext Life’ Ad

Getting it on for the Staying Alive Foundation

Sexytime gets weird, and then weirder, in Y&R New York's amusing new commercial for MTV's Staying Alive Foundation, featuring actors dressed up as common sexting emoji pairs suddenly getting joined by giant condoms.

Banana and donut, eggplant and peach, pointer finger and OK sign—these emoji partners all embark on amorous trysts, but apparently (like the teens the spot is aimed at) they aren't using protection. That changes when wrapped condoms join the fun.

The tagline is: "Make foreplay a threesome. Add a condom."

The campaign, timed to World AIDS Day on Tuesday, includes a condom emoji keyboard built by Snaps, available at safesext.mtv.com. (Yes, Durex has been campaigning to create a condom emoji, but hasn't scored so far, so this is the next best thing for sexts.)

The spot was directed by Oscar-winning film editor Angus Wall. The emoji costumes were made by Casey Storm, costume designer for Where the Wild Things Are. We're told the actors playing the emojis were mostly dancers, and that the woman playing the donut was a circus performer who had to stay contorted in oblique crunches during filming.

CREDITS

Client: MTV/Staying Alive Foundation

SVP, Social Responsibility, Viacom International Media Networks and Executive Director, MTV Staying Alive Foundation: Georgia Arnold

VP, Creative Director, Social Responsibility, Viacom International Media Networks: Julie Allen

Agency: Y&R New York

Chief Creative Officer: Leslie Sims

Vice President, Group Creative Director: Nathalie Brown

Associate Creative Director: Kate Lummus

Executive Director of Integrated Production, Producer: Greg Lotus

Digital Producer: Catherine Patterson

Head of Design: Hamish Mcarthur

Chief Strategy Officer: Dick deLange

Strategy Director: Mary Mazza

Strategists: Alison Geraghty, Ethan Scott

Account Management: Ruchi Ruparel, Tre Jordan

Production Company: Elastic

Director: Angus Wall

Executive Producer: Jennifer Sofio Hall

Producer, Live Action: Kelly Christensen

Designers: Lyn Cho, Erika Bird, Jon Foresman

Art Director: Leanne Dare

Costume Designer: Casey Storm

Editorial: Rock Paper Scissors

Editor: Austyn Daines

Executive Producer: Angela Dorian

Producer, Postproduction: Helena Lee

Music: Travis+Maude

Executive Producer: Kala Sherman

Creative Director, Composer: David Wittman

Emoji Keyboard Developer: Snaps

Founder: Vivian Rosenthal

Chief Executive Officer: Christian Brucculeri

Chief Innovation Officer: Dan Kaufman

Head of Product: Austin Bone

Director of Client Services: Chris Brown

Modstar

Executive Producer: Biagio Goetzke

Designer: Alex Sheyn

Photographer: Olivia Bee