Giant Sexting Emojis Welcome a Condom for Threesomes in MTV's 'Sext Life' Ad

Getting it on for the Staying Alive Foundation

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Sexytime gets weird, and then weirder, in Y&R New York's amusing new commercial for MTV's Staying Alive Foundation, featuring actors dressed up as common sexting emoji pairs suddenly getting joined by giant condoms.

Banana and donut, eggplant and peach, pointer finger and OK sign—these emoji partners all embark on amorous trysts, but apparently (like the teens the spot is aimed at) they aren't using protection. That changes when wrapped condoms join the fun.

The tagline is: "Make foreplay a threesome.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in