Giant leaps into giant candy are not advised

I'd like to exactly describe what's going on in this Hershey's video to promote Reese's Peanut Butter Cups, but an excitable lady narrates in Italian. The long and the short of it: It's another entry in the pantheon of branded viral videos showing people doing something implausible with shaky, amateur-style camerawork. In this case, the implausible is a dude scaling the Brooklyn Bridge, then jumping into a giant Reese's cup on a passing ship below.