Giant Idiot on Speedboat Needs Good Insurance, Better Swimsuit

Centraal Beheer's latest comical spot

Headshot of Tim Nudd

Dutch insurance company Centraal Beheer is known for its amusing TV ads, and its latest, from DDB Amsterdam, more than measures up. It features a doofus in a red Speedo—containing quivering butt cheeks—who tries to impress his date on a speedboat trip with all sorts of fancy driving. Needless to say, it doesn't turn out well. Great use of the Love Boat theme. The spot, which has a nice unexpected ending, carries the longtime tagline "Just call Apeldoorn," which is the Dutch city where Centraal Beheer is based.

@nudd Tim Nudd is a former creative editor of Adweek.