Giant Idiot on Speedboat Needs Good Insurance, Better Swimsuit

Centraal Beheer's latest comical spot

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Dutch insurance company Centraal Beheer is known for its amusing TV ads, and its latest, from DDB Amsterdam, more than measures up. It features a doofus in a red Speedo—containing quivering butt cheeks—who tries to impress his date on a speedboat trip with all sorts of fancy driving. Needless to say, it doesn't turn out well. Great use of the Love Boat theme. The spot, which has a nice unexpected ending, carries the longtime tagline "Just call Apeldoorn," which is the Dutch city where Centraal Beheer is based.



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