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This intense and cinematic two-minute commercial from Spanish agency Road and Brazilian director Cisma is called "The Fly and the Eye." It fuses ideas from '50s sci-fi films, with Luis Buñuel, David Lynch and David Cronenberg art-house fare thrown in, along with a hat straight out of Mad Men. Keep an eye out for the cool giant fly. He's reading a newspaper. Does that make it a fly paper? Ha ha ha! The client is a company called OCB, which markets rolling papers in France (it figures).
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