Getting Kicked in the Crotch Is 'Not as Bad as GameStop'

Rival site's attack ad looks painful

In marketing, you have to be committed to kicking your rivals now and then—and sometimes that means kicking yourself. In this painful-looking stunt, Glyde.com convinced a brave and/or foolish man to agree to be kicked in the crotch repeatedly at some sort of street fair. After each blow, he would claim that such treatment is "not as bad as GameStop," which, like Glyde.com,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in