George Lois: How I Tricked Aunt Jemima Into Making Syrup

A legendary adman pulls a fast one

If you missed NPR's interview yesterday with legendary adman George Lois about his new book, Damn Good Advice, it's worth going back and giving it a listen. The highlight for me was hearing the tale of how Lois (in his version of the story, at least) single-handedly invented Aunt Jemima syrup.

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