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Isn’t Gen Y a bit young to be in the market for anti-aging cosmeceuticals? No, apparently we’re not. Despite Dove’s “Campaign for Real Beauty” and the general spread of feminist ideas, women are buying anti-aging products at younger and younger ages. For this, we can partly thank the Sex and the City empire—a show (and now movie) lauded for pressing the feminist perspective with respect to sex, but whose characters can’t get by without the latest beauty and fashion products.
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