Geico’s question ads still weird, still clever

Headshot of T.L. Stanley

You'd think by now that Geico's "rhetorical questions" campaign would be growing stale, since it debuted more than a year ago. And yeah, actor Mike McGlone as the stone-faced spokesman has become a bit predictable. But the Martin Agency has managed to keep these ads fun, with just the right amount of goofiness, even when building spots around clichés like, "Is the pen mightier than the sword?" (shown below) and, "Does the buck stop here?" My favorite of the current batch pits a boxer against a yellow tabby — "Do dogs chase cats?" — in an acrobatic, high-speed car chase of "French Connection" proportions with grindhouse attitude. Maybe I'm just a sucker for pets that drive, but I keep hitting replay, and I keep laughing. Or maybe I'm just happy for a break from that creepy Kash. Check out two other recent spots after the jump.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.