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Maybe you haven’t noticed, but that little Geico lizard has been doing some Kung Fu fighting with Google, and so far it’s losing.
Geico is attempting to sue Google for letting competitors buy keyword searches linked to the company’s name. On Wednesday, a judge in Alexandria, Va., where the trial is taking place, ruled that the practice did not cause confusion among consumers, despite Geico’s contention that it does. Duh. Brings to mind that old David Ogilvy quote, “The consumer is not a moron.
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