Geico Ads Interrupt Other Geico Ads in the Brand’s Latest Fun Preroll Gag

Leaning in to the annoyance of the medium

Geico

The Martin Agency has done plenty of experiments with Geico preroll ads—front-loading them with the marketing message so they’re unskippable; fast-forwarding through them to save you time; and crushing them down to a more manageable size.

@nudd Tim Nudd is a former creative editor of Adweek.