Geico Ads Interrupt Other Geico Ads in the Brand's Latest Fun Preroll Gag

Leaning in to the annoyance of the medium


The Martin Agency has done plenty of experiments with Geico preroll ads—front-loading them with the marketing message so they’re unskippable; fast-forwarding through them to save you time; and crushing them down to a more manageable size.

In the fourth year of their preroll shenanigans, they’re trying something a little different. They’re leaning in to the interruptive nature of the medium—by interrupting the ads with other ads.

It’s called “Interrupt-a-palooza.” There are six ads total. Here are three of them:

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