The Martin Agency has done plenty of experiments with Geico preroll ads—front-loading them with the marketing message so they’re unskippable; fast-forwarding through them to save you time; and crushing them down to a more manageable size.
In the fourth year of their preroll shenanigans, they’re trying something a little different. They’re leaning in to the interruptive nature of the medium—by interrupting the ads with other ads.
It’s called “Interrupt-a-palooza.” There are six ads total. Here are three of them: