GE Humanizes Its Technology in ‘What Matters’ Campaign From BBDO

Focusing on the how, but also the why

General Electric

General Electric will help you do homework, get you to your grandson’s school play on time, and even ensure your preemie baby girl arrives home safely.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.