AdFreak

Gas Station Chain Shows You Exactly How to Treat a Superfan in This Touchingly Geeky Ad

Alfredo Garcia's selfies led to so much more

Headshot of David Gianatasio
By David Gianatasio

September 16, 2015

In an unusual promotion, ARCO surprised its biggest fan—yes, retail gas-station brands have fans, too—with a gift that clearly meant the world to him and his girlfriend.

Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

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