Gap Moves Quickly After Ad With a Sikh Model Is Vandalized

Impressive social response

Gap earns some serious points for its quick, classy response after Arsalan Iftikhar, senior editor at The Islamic Monthly and founder of TheMuslimGuy.com, alerted the retailer that vandals had defaced one of its NYC subway posters featuring Indian Sikh-American actor and fashion designer Waris Ahluwahlia. Hooligans changed the campaign's "Make love" tagline to "Make bombs," and added the slogan, "Please stop driving taxis."

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