Gap Kids Wants Candy, but What It Needs Is Warmer Clothes

Peppy spot, but what's up with this winter outfit?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Unless your mind's in the gutter, adorable wide-eyed little girls singing "I Want Candy" is completely innocent. And a pair of tiny black sequined booty shorts is a kicky wardrobe choice for a child. But we don't live in that kind of world. And hence, today's slap upside the head goes to Gap Kids. The marketer recently launched a TV commercial with an impromptu girl "band" (led by Maria Aragon of YouTube fame) raiding a candy store with a rousing rendition of the pop classic.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in