Gamers Get Dropped Offline at the Worst Possible Moments in This Brutal Marketing Prank

It's promoting a Danish app that detects weak Wi-Fi

Gamers get a rude surprise when they unwittingly begin to experience common Wi-Fi problems. Stofa

To promote an app that scans for weak Wi-Fi coverage, Danish ISP Stofa pranked six boys by slowing down or cutting their connections during critical moments of online gameplay.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.