Gambling addicts get high in Canadian ads

Bellwood

Doner's campaign for Bellwood Health Services , an addiction-treatment center in Canada, aims to drive home the message that gambling is just as addictive as drugs. In the ads, dice spill from pill bottles, coke's snorted off a gaming table, and pot's smoked in a playing card rolled up into a joint. That's a fun casino—much hipper than Foxwoods! Actually, the work has a gritty, unhealthy look that tones down the glamor and underscores these potent visual metaphors. Bottom line: You're playing a game of chance with your life, and the odds aren't in your favor. Via Ads of the World.

—Posted by David Gianatasio