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Nike and Wieden + Kennedy’s The Lodge have unveiled what they believe is a glimpse into the future of retail with an experience in New York City that lets visitors design their own one-of-a-kind sneakers, which are ready to wear in less than 90 minutes.
The Nike Makers’ Experience (it is invite-only at the moment) is housed at the Nike By You Studio at 45 Grand St. Upon arriving, each guest is invited to wear a blank slip-on version of the Nike Presto X shoe, a silhouette created exclusively for the experience.
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