Fundraising Campaign for Native American Students Reclaims Controversial Legal Term

Agency Weiden+Kennedy produced this initiative for The American Indian College Fund


Indian Country is a legal term used in U.S. law and treaties that were used to either push Native Americans onto reservations or force them to assimilate to the culture of colonizers. Now, a campaign by Wieden+Kennedy for The American Indian College Fund is working to reclaim the term by pointing out that all of America is Indian Country.

The effort, called “This Is Indian Country,” debuted in November, which is Native American Heritage Month.

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