Foster's Embraces a Male Rugby Cheerleader and the Tagline 'Why the Hell Not?'

New ad from adam&eveDDB

Adam&eveDDB and Glue Society director Gary Freedman made this British spot for Australia's Foster's beer about, of all things, a male rugby cheerleader. The ad is part of a growing trend of faux-documentary ads about people with quirky jobs, though it's also a throwback to '80s- and '90s-style beer ads.

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