Formula 1 and Nascar Create a Roadmap for Esports Success in the Coronavirus Age

Both race organizers put on popular virtual events last weekend

an esports lap of the bahrain grand prix
Esports viewers were right in the action. F1

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No global event has ever affected sports like COVID-19. While other disasters have caused games to be postponed, the uncertainty of the virus poses a unique challenge. While sports leagues scramble to figure out how to reschedule events, fill airtime and stabilize sponsorships, some associations are pivoting to esports.

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.