Formula 1 and Nascar Create a Roadmap for Esports Success in the Coronavirus Age

Both race organizers put on popular virtual events last weekend

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No global event has ever affected sports like COVID-19. While other disasters have caused games to be postponed, the uncertainty of the virus poses a unique challenge. While sports leagues scramble to figure out how to reschedule events, fill airtime and stabilize sponsorships, some associations are pivoting to esports.

While live sports are on hold, leaving broadcasters in a lurch, streaming services are skyrocketing. According to influencer tracker Arsenal and streamer platform StreamElements, Amazon’s Twitch has jumped by 10 million hours watched in just two weeks.

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