Key Insights:
- The Bahrain Virtual Grand Prix was a start-studded affair.
- Nascar Esports Sunday was the highest-rated esports show ever.
- Other leagues are looking into how to leverage esports.
No global event has ever affected sports like COVID-19. While other disasters have caused games to be postponed, the uncertainty of the virus poses a unique challenge. While sports leagues scramble to figure out how to reschedule events, fill airtime and stabilize sponsorships, some associations are pivoting to esports.
