Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ford has begun to put its footage where its “Bold Moves” slogan is, releasing the first in a series of documentary-style short films meant to illustrate the company’s attempts to move forward. We’re sure most of the focus in the blogosphere/media will be on the films themselves, but the site is actually more intriguing when analyzed from the perspective of whether this advertiser “gets” new media or not. And Ford does. Not only has Ford made it easy to embed its video on blogs, as seen above, but the site presents a surprisingly unvarnished perspective on the state of the company.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in