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Some 43 percent of car owners in Denmark don’t allow food in their cars. Another 33 percent fear leaving their cars in a parking lot. And a full 30 percent don’t believe others can take care of their cars as well as they can.
This behavior isn’t particular to the Danish; you probably know someone like that. With help from Mindshare Denmark, who last gave us Dove’s “Image_Hack” campaign, Ford took insights like this to get people to visit its authorized Ford Motorcraft repair shops, which, unsurprisingly, people consider unreasonably pricey.
Thus,
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