For Michelob Ultra and ESPN, John McEnroe Will Face Off Against a Tough Opponent—Himself

A human versus AI tennis match continues an ongoing brand campaign centered on happiness

Tennis pro John McEnroe left a trail of record-breaking wins in his wake when he retired in 1992, as well as a reputation for emotional intensity on the court. With his status as a world-class athlete long since secured in sports history, and a volatile temper to match, it seemed at times his greatest opponent was himself.

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