For Generations, These Himalayan Villagers Have Been Land Rover's Most Loyal Fans

Short film from Spark44 marks the brand's 70th year

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Land Rover turns 70 this year, and for almost that long, a pair of isolated villages near the Nepal-India border have relied on a small fleet of the automaker’s rugged vehicles to get food and supplies over the Himalayas.

As part of the brand’s anniversary celebration, agency Spark44 created “The Land of Land Rovers,” a 3 minute, 30 second film that feels like something you’d watch on Nat Geo. It begins with the geographic location, terrain and weather between and Maneybhanjang (meaning “the place where all roads meet”) and Sandakphu.

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