Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
For many adult gamers, there’s just something that feels right about competing against friends or getting lost in a fantasy world with a cold beer by your side. But you’ve only got two hands. How can you hold a controller and a beer? Miller Lite has found a way.