For E3, Miller Lite Made 200 Beer Cans That Double as Video Game Controllers

To earn one, you must beat Eric Andre at Street Fighter V

Cantroller, the Miller Lite video game controller can
Only 200 Cantrollers were created for E3, where they must be earned via virtual combat. Miller Lite

For many adult gamers, there’s just something that feels right about competing against friends or getting lost in a fantasy world with a cold beer by your side. But you’ve only got two hands. How can you hold a controller and a beer? Miller Lite has found a way.

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.