For AI to Truly Elevate Marketing, It Must Be Partnered With the 'Happy Accidents' of Human Creativity

Make AI stand for Augmented Inspiration

Today, Artificial Intelligence (AI) is arguably the most disruptive technology, with cloud computing, large data sets and big tech companies such as Microsoft, Google and Amazon accelerating its impact and the fact that investment in this arena has grown from $589 million to over $5 billion in the last five years. Recent research from Publicis Media’s Business Transformation practice found both consumers and executives predicted that AI will be most the disruptive trend across a number of categories, most notably in telecoms, airlines, consumer electronics, automotive and even fast food.