Foodie, Meet Food Master. Whole Foods Launches First Ads Under New Owner Amazon

MullenLowe unveils 'Whatever Makes You Whole'

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If you want to eat that pineapple tomorrow, not today, do you trust your own untrained nose to sniff out a piece of tropical fruit at the just-about-to-ripen stage? Or do you turn to a produce professional?

And if your heart is set on a cheese that’s soft and buttery and won’t demolish your cracker, whom do you consult?

According to a new campaign for Whole Foods Market, their employees can handle those kinds of questions without treating you like a culinary doofus.

But mind you, that kind of expertise can still be a little intimidating to the grocery novice.

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