Food turns spiteful in Alka-Seltzer print ads

Anthropomorphized food gets malicious in these three Alka-Seltzer print ads from Almap BBDO in Brazil. Evil bacon pours hot sauce into a contact-lens case; a roast chicken ties a diner's shoelaces together; and sausage links draw a power cord taut to trip unsuspecting passersby. For my taste, the concept's a tad underdone. A bad pun, but I stand by it, because the message isn't that clear despite the well-done illustrations. The dishes here are spicy, but I prefer the amorous outsized fruits and veggies in those