Following in the fab four’s footsteps

It may be the Manolo Blahniks of DVDs. To celebrate today’s release of its $299, 20-disk “ultimate” Sex and the City collection, HBO has arranged freebies and discount deals at New York City haunts visited by Carrie, Samantha, Miranda and Charlotte. Be it free shoe rentals at Bowl-Mor lanes or discounted sushi rolls at Sushisamba, HBO is encouraging fans to wear pink and retrace the steps of the fab four.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in