Follow This Pizza Chain on Twitter, and It Will Follow You Back … in Real Life

Mellow Mushroom gets stalker-y


If you're being tailed by a bulbous, yellow stalker, it can mean one of two things: Either Donald Trump is off his meds, or you followed Mellow Mushroom on Twitter. The Atlanta-based pizza chain is returning the favor of a Twitter follow by sending its felt-covered hippie-shroom mascots to shadow some of its online followers in the physical world. Fitzgerald + Co. orchestrated the "Follow Us and We'll Follow You" campaign and contacted friends and family of the restaurant's recent social-media converts to coordinate the stalkings, which are captured in a series of YouTube clips.

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