Follow the (brown) finger with Butterfinger

Perhaps jealous of South Africa’s lonely finger, Nestlé’s Butterfinger has launched a new Web site, FollowtheFinger.com, which details the exploits of an extremely happy phalange, whose role in life is to spread crispety, crunchety, peanut-buttery joy, as well as pithy sayings. A handful of videos give some background on the finger’s history and party-hearty personality.

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