Film at 11! NBC says shock ads work!


In a segment that was heavily promoted over the last few days, NBC Nightly News last night did a report on the new wave of shock-vertising (there’s no direct URL—look for the headline, "Advertisers: Out to Shock You"). It featured some fan favorites, such as the new "car crash" Volkswagen ads from Crispin, Porter + Bogusky, the New York State antismoking commercial featuring the

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in